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TimeStraw

$14.99

sold out

The World’s First Truly Water-Soluble Straw.

Contains 100 straws per box.

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Timeplast's Founder and CEO, Manuel Rendon, is an American inventor, former PepsiCo executive, environmental engineer, and a former USCIS National Interest holder. He envisions a future where society moves closer to becoming a Type I civilization on the Kardashev scale through the exclusive use of water-sensitive materials such as Metal, Glass and polar thermoplastics, adapting our interface to one tied to our own evolutionary dynamics’ Grand Chemistry. By leveraging the Sun, the water cycle, and Pabyss™, his mission is to extend the concept of planetary building and cleaning to a societal level, redefining sustainable growth for the modern world and beyond.

Most Innovative Plastic Manufacturing Company

2025

Chemical Industry Magazine Cover

2024

Water-soluble product of the Year.

2024

Business of the Year - Technology Category

2023

Patent number:

US-20150203666-A1

Patent number:

US-10947332-B1

Patent number:

US-11639424-B1

Patent number:

US-11760859-B1

Patent number:

US-11180618-B1

Patent number:

US-10954354-B1

Patent number:

US-11851535-B1

Leadership and Vision - Founder’s interview:

1. What inspired you to start this company, and what has been your biggest challenge in leading it to success?
What inspired me was the disconnect—between humanity’s materials and nature’s chemistry. I couldn’t ignore that everything we touch is built wrong. We’re using non-polar synthetic polymers in a water-based polar biosphere. It’s madness. So I invented something better: Timeplast.
The biggest challenge? Convincing people it wasn’t just “greener plastic.” It’s a paradigm shift. That kind of thinking scares people. The Kardashev scale of civilizations also inspired me tremendously, I want to help our Species to transition to a Type 1 in the Kardashev Scale.

2. Can you share your leadership philosophy and how you ensure it is reflected throughout your organization?
Lead through clarity. Protect the mission from compromise. Empower your team not with rules, but with context. I ensure the vision is reflected through transparency, through shared knowledge, and by hiring people who want to challenge the status quo. We're not here to do things better—we’re here to do them differently.

3. How do you balance innovation and risk-taking while maintaining stability and profitability?
You don’t balance them. You integrate them. At Timeplast, innovation drives our profitability. Every risk is reverse-engineered—scientifically, chemically, and commercially—before it's taken. The secret is designing systems where disruption is sustainable.

4. How do you identify and nurture talent within your organization, and what role does mentorship play in this process?
I look for people who challenge me. I don’t need clones—I need catalysts. Talent is obvious when you stop hiring for résumé bullet points and start hiring for thought velocity. Mentorship, for me, is about showing people how to think in systems—and giving them space to create within that.

About the Company

1. Can you give us an overview of your company and its mission?
Timeplast is a next-gen chemical tech company reengineering materials for a polar, aqueous world. Our mission is to replace synthetic persistence with intelligent impermanence. We make materials that disappear on purpose.
This isn’t about plastic. It’s about alignment—with biology, with chemistry, with evolution.

2. What were some of the initial challenges you faced when establishing the company?
Everything. Funding. Explaining to people why plastic should be soluble. Getting materials scientists to unlearn what they thought they knew. And fighting the "eco-product" stigma—we're not biodegradable glitter. We’re molecular design.

3. Was there a pivotal moment or milestone that marked your company’s growth?
Yes. When Nestlé got involved. That validated everything. It said to the industry, “This isn’t just a cool idea. This is theidea.” Also, when we launched Pabyss™ and the world saw how you could unmake a product post-use—there was no going back.

4. How has the company evolved since its inception? Can you share key statistics or charts to illustrate this growth?
We went from lab-stage experimentation to commercial production in under three years.

20+ SKUs created.
Multiple patents granted globally.
6,000% sales growth month-over-month.
We’ve gone from talking about change to driving it.

5. What do you attribute to your company’s long-standing success?
We don’t follow trends—we build inevitabilities. The planet must move on from plastics. We're simply giving it the blueprint. Probably The Simulation’s blueprint.

Products and Services

1. What products and services does your company specialize in?

Timeplast Raw: programmable, water-soluble material.
Timeplast Plus: high-performance variant with mineral enhancements.
TimeMass: 4D printing filament that evolves over time.
TimeStraw: world’s first truly water-soluble consumer straw.
Pabyss™: molecular disintegration chamber for end-of-life management.
We also offer consulting on sustainable product design using our materials.

2. How has technology enhanced your offerings to provide customers with a seamless experience?
Our technology is invisible—that’s the magic. Customers don’t have to change behavior. We engineered compatibility into our materials, so they drop into existing infrastructure. Our future roadmap includes smart tracking, AI-driven solubility models, and personalized material design.

3. What drives your decisions to innovate and advance your products and services?
The mismatch between human-made materials and natural ecosystems. That is the core irritant. Every product we develop is a response to that. We’re designing harmony, not just solutions.

4. How has your platform disrupted traditional ways of working in your industry?
We’ve flipped the material lifecycle. Instead of focusing on durability alone, we optimize for controlled impermanence. That’s unheard of in traditional plastics. We’ve also redefined what “recycling” means by eliminating the need for it entirely. I mean Timeplast's recycling will still happen, but at a planetary level, thanks to the 321 million cubic miles of water in our oceans alone. Now upcycling, that's a different story, and that will also take place; but inside our Pabyss™.

5. What strategies do you employ to remain innovative and competitive in the market while adapting to changing customer needs?
We anticipate the curve. Regulatory, environmental, cultural—we build ahead of them. Innovation for us is predictive. We spend more time in ideation and R&D than most companies do in marketing. Because marketing can’t fix bad chemistry.

6. Can you describe a recent successful product launch or business expansion, and what factors contributed to its success?
The launch of the TimeStraw and TimeMass filament line. What made them successful? Aesthetic simplicity hiding extreme scientific complexity. They look like consumer products. But they're chemical revolutions in disguise. That’s the formula. TimeStraw sold out the same day we launched it, only a few hours after launch actually.

7. How do you approach risk-taking and decision-making, and how do you mitigate potential risks?
We prototype everything. Small-scale, controlled failure is part of our model. Risks aren’t random—they’re designed. And we mitigate them through knowledge—chemical models, environmental forecasting, market feedback. You don’t roll the dice. You load them.

Follow our journey.